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How Custom Packaging Satisfies Consumer Safety Concerns
Consumers have a rational or irrational sense of safety when they pick up a product, behind the counter or on a shelf. Safety becomes a greater concern with food, and pet food. Packaging can gain consumer trust by meeting safety packaging standards. Some packaging solutions, for example, can successfully pass the food and drug administration’s 21CFR 177.1520 for food-safe packaging. Pet food packaging can be an example. Custom flat-bottom pouches with a zipper, for example, keep kibble fresh and are made of food-safe materials, contaminating the food. This safety guarantee is important for pet owners and for those passing over a product for no name packaging. Well made packaging safety standards also provides consumer confidence to make a purchase.
Customized Packaging Increases Freshness and Product Shelf Life
Consistency and packaging go hand-in-hand to ensure that products sell ideally, and poor freshness retention is one of the reasons custom packaging is so impactful. Packaging that fits the freshness contains materials and packaging that seals to extend outside freshness. For tea and coffee, this includes air-tight 3-seal bags and resealable zipper pouches that prevent oxidation. For dried fruits and chip snacks, moisture-resistant films work to keep snacks crunchy and prevent the staleness that causes consumers to remove products from their cart.
Think of a snack manufacturer that changed to custom-printed packaging films. Previously, their chips would lose freshness in 3 weeks, which caused high product return rates. After implementing films with a specialized barrier layer, the shelf life improved to 2 months! This decreased overall stale product waste, and more products that remained unsold to become sellable on store shelves. When customers are aware of a product’s extended freshness, they are willing to purchase it more and stock up, which overall increases sales.Why Custom Packaging Helps Advance Brand Recognition
The very first thing a consumer typically notices when walking down a store aisle is product packaging. Custom packaging captures a consumer's attention, providing stores with a unique opportunity to imprint a brand into a consumer's memory. While generic, uncustomized packaging readily blends into the background of the store aisle, customized packaging pops out with bright, unique colors, interesting shapes, and branded messaging to create a unique, customized brand identity to stand out from the generic competitors. For instance, a beverage company utilizing customized spout pouches with printed logos and brand stories can make recognition and memorization a simple, easy task for a consumer.
A case study example is the small, unnamed coffee brand that utilized a custom, professionally manufactured, airtight bag with a unique, hand-drawn logo, and green color. After switching product and brand packaging to utilize custom, professionally manufactured packaging, the brand was noted for its custom, unique product packaging. The brand was even noted with social media posts as the unique green bag coffee. Additionally, the custom packaging not only increased the in-store sales of the brand but also increased the number of new customers the brand gained from unique, descriptive, custom brand packaging, word of mouth and social media. When unique, custom packaging is paired with an engaging brand narrative, that ultimately extends the brand recognition, the custom, unique, professionally manufactured product, and brand packaging will enhance the sales, recognition, and brand loyalty.
Custom Packaging Saves Money for Companies
Custom packaging is often seen as a financial burden for companies, but this is not the case. Custom packaging can actually save businesses money. Each company can spend this money on their consumers, creating better products, or putting it back into the company. This increases sales. Custom roll films are a great example. Custom roll films can save companies money by reducing the amount of packaging material wasted. Generic films are not created for a specific company, and often need to be trimmed for use. Custom films can help reduce this waste. In fact, many companies have reported a 30% waste reduction.
Also, custom packaging like stand-up pouches is lightweight. This ultimately reduces shipping costs. A cereal brand that switched to custom stand-up pouches found their shipping costs reduced by 15% as the pouches are lighter and take up less space than boxes. This meant the brand could keep the pricing for their products lower. They then attracted consumers that would have purchased alternatives just based on pricing. Custom packaging helps to increase sales as they help companies keep costs low while maintaining the quality of the product.
Why Custom Packaging Meets Global Market Needs
Now people care about more than just buying something. They want to know how good it is for the planet! They want it to be easy to use and want to comply with the laws where they live. Because of this, businesses must think about how to design the packaging of their products. For example, businesses that sell their products in North America and Europe can use recyclable spouts. They sold packaging that satisfies the laws in Asia to people in North America and Europe.
A good example is a company that sells hot sauce to 30 countries. They use packaging that is easy to use, made from recyclable materials, and is multi-lingual so people in use can read creation and instructions. This made it easy for the company to use the same design in all the markets. This means that the company was able to cover spending and time costs of their packaging design.