How to Get Custom Packaging That Fits Your Brand Identity?

Clarifying Brand Core Traits  

For custom packaging design, describing your brand core traits is essential. Is your aim a natural eco-friendly, a premium luxurious, or a fun energetic feel? Every packaging choice will be based on these traits. For instance, if your brand is all about organic snacks, using food-grade kraft paper packaging can represent your natural image. Selling luxury high-end coffee? You can choose elegant stand-up pouches with a matte finish to represent the luxury look. This is the step that will ensure the packaging will speak your brand and not just hold the product.  

Food-Grade Safety Compliance  

With packaging your food or pet food products, food-grade safety compliance is mandatory. This is vital to building customer trust linked to your brand identity. Source your materials from suppliers that abide by national and international safety standards like FDA 21 CFR 177.1520. Safe packaging will prevent contamination, maintain product freshness and demonstrate your brand cares about customer safety. Whether packaging moisture resistant milk powder or airtight sealed snack bags, safety compliance will be your top foundational requirement.

Boost Brand Recognition With Custom Printing

Custom printing can enhance brand recognition. Why? Because it can showcase your brand logo and capture your brand colors and visuals on your packaging. Use custom box design colors without being shy. Products can pop on the shelves. Research suggests choosing packaging colors significantly improves shelf visibility. You can also incorporate brand-related graphics, slogans, and messages. For example, a brand committed to sustainability can print eco-friendly slogans. The goal is to ensure the packaging is recognizable, so something competitors offers doesn't make a consumers hesitate.

Select the Proper Packaging to Suit the Product

Your chosen packaging should meet your product needs and align with your brand’s identity. For powdered products like coffee or milk powder, a stand-up pouch with a resealable zipper is great because it maintains freshness. For liquid products like sauces or beverages, a spout pouch is a good choice to showcase reliability. You can also use three Wallace and custom brand barriers for packaging for a non-food item like tissues. You can use branded plastic films and three-edge seal bags to promote your brand for non food items. Using the right packaging improves function and enhances your brand message.

Partner with Knowledgeable Suppliers  

It is advantageous to work with providers who have been creating custom packaging for years. Knowledgeable providers grasp the fundamentals of the materials and the nuances of the printing processes, and have a global market insight. They can help refine the design of your packaging. They can also take care of OEM&ODM requests and bring your wild imaginings to life. Say you want a special-shaped bag to distinguish yourself. Improvised design provides a supplier with the contextual advise needed to meet aesthetic and functional requirements. Such collaboration provides packaging for your branding with functional practicalities.